VIRGIN MOBILE INNER CIRCLE
2017 - 2018
For the launch and rebrand of Virgin Mobile's new plan, Inner Circle, I collaborated with my creative director, Seth Faulkner, and a very talented team at Droga5 to conceptualize the following videos. The objective was to convince viewers that their existing services lacked the superior quality Virgin Mobile offered. This approach involved leveraging the concept of FOMO (Fear of Missing Out) by highlighting competitors as inferior alternatives, aiming to cultivate customer loyalty towards Virgin Mobile.
INNER CIRCLE Influencer box
2017
Beyond the extensive array of collateral crafted for the rebrand, including a new app, fresh videos, and a myriad of other elements, I was able to work on a custom-designed box tailored exclusively for influencers participating in the launch event. The box contained gifts that tied in with our partnerships with other Virgin companies, such as a bath bomb from Virgin Hotels, a decanter from Virgin Wines, and headphone splitters from Virgin America. The lid featured video content created for the Inner Circle, including full-length online videos and social videos.
Virgin Mobile was the presenting sponsor for Pitchfork's 21st concert at the Knockdown Center in NYC. I was given the opportunity to conceptualize unique event signage for the event, so I came up with the idea of developing 2 LED-lit infinity mirrors that were placed outside the VIP area. The mirrors were 8 feet tall so they could tower over the crowds in the lobby and provide premium visibility for the Virgin brand. My concept was fabricated locally by Daddy-O Productions.
