QTNM FIT LIFE

2019

When the owners of Nashville’s World Gym decided to split from the franchise and start their own brand, I jumped at the opportunity. Within three months, the gym had to be completely converted from its stale franchise look and transformed into its own high-end, boutique brand. I worked with the QNTM team from beginning to end, starting with brainstorming a new name and logo to fully transforming the building to fit the new brand. Photos and videos were shot before its grand opening, and Facebook ads were used to target the Nashville fitness community to have the brand running at full force on the day it opened.