Infinity Skate SHop

2012 - 2023

For the past 11 years, I have had the opportunity to create graphics for Infinity Skate Shop, the only core skate shop in St. Louis, Missouri. In 2012, the shop's first skate video premiered and was titled St. Losers , which inspired my creative direction for deck graphics, t-shirts, wheels, and stickers.

However, after the shop's second video release, Comb, Infinity received a cease and desist letter from Paramount Pictures because the shop's logo resembled Paramount's famous starry mountain logo. I was quickly brought in to brainstorm and create the keystone logomark, which now represents Infinity Skate Shop as being the keystone of St. Louis skateboarding.