2017 - 2018
For the launch and rebrandof Virgin Mobile's new plan, Inner Circle, I designed a box for influencers that were attending the launch party. The box contained gifts for the influencer that ties in with our partnerships with other Virgin companies. A bath bomb was included to represent Virgin Hotels, a decanter for Virgin Wines and headphone splitters for Virgin America. The lid features video content created for the Inner Circle, which includes full length online videos and social videos.
Virgin Mobile was the presenting sponsor for Pitchfork's 21st concert at the Knockdown Center in NYC. Signage was needed for the event and I developed designs for 2 LED lit signs that were placed outside the VIP area. The signs were 8 feet tall so they could tower over the crowds in the lobby and provide premium visibility for the Virgin brand. The concept was built locally by Daddy-O Productions