In the summer of 2018 Facebook released their new augmented reality (AR) software Spark AR Studio during their annual F8 conference. Within a week of the conference I dedicated my time to learning the software and experiential design with AR filters. A month later, I took these skills and applied them in creating the St. Louis Blues ScavengAR Hunt. I designed 8 ft. tall banner placed at iconic locations in St. Louis as triggers for the custom Blues AR effects I rigged and animated in Spark AR Studio.

The city wide scavenger hunt around St. Louis, Missouri used AR filters through Facebook’s camera lens. Participants would login to a microsite and collect AR filters, or ARtifacts, around the city. The first 300 people to find all 10 ARtifacts won tickets to a game of their choosing and were entered to win a pair of season tickets (not to mention a bunch of Blues merch they collected along the way!)

The month long event was so successful for the St. Louis Blues that Facebook took notice and wrote a case study on the event. Click below to read more.