Total reach: 30+ million
Donated over 1.6 million meals to Feeding America
The organic placement in Brit + Co landed over 10 million impressions alone
Hashtag used nearly 10,000 times over the course of the (still ongoing) campaign
Donate my Plate
2017 - 2018
Virgin Mobile created a social campaign to donate food through the use of a hashtag. Using the hashtag #DonateMyPlate, Virgin Mobile donates the equivalent of one meal to Feeding America for every #DonateMyPlate photo. Our creative team created all of the content in-house. I shot the photography and edited the photos, while my colleague, Alice Lewis, created and styled the typography.