THe BLIND TIGER

2021-2023

I was approached by the CEO of Drive Social Media to create a small-scale visual identity for their new speakeasy. Tucked behind a bookshelf on the 6th floor of their office, the bar was to be inspired by a mix of prohibition-era aesthetics, exotic tropical elements, and a touch of Gucci luxury.

Working closely with the management team and contractors of the project during the conceptualization phase, I was able to gain a deep understanding of the stylistic direction and materials that were to be used in the speakeasy's construction. This allowed me to create a visual identity that complemented and enhanced the overall design while adding fresh perspectives and elements to the space.

Using bold and playful typography, lush tropical patterns, and subtle nods to the glamour and excess of the 1920s, my design choices were carefully curated to evoke the speakeasy's unique blend of influences. The end result was a cohesive and distinctive visual identity that captured not only the spirit of Drive Social Media but also helped to bring it to life in a truly memorable way.